The topic of social media can be spread over the past decade and then some.Social media is defined as websites and applications that enable users to create andshare content or to participate in social networking. “Technology began to change veryrapidly in the 20th Century. After the first supercomputers were created in the 1940s,scientists and engineers began to develop ways to create networks between thosecomputers, and this would later lead to the birth of the Internet” (Hendricks). The earliestforms of the internet were developed in the 1960s and different ways of email werebeing used at this time as well. And by the 80s, computers in the home were becomingmore common and social media was becoming more sophisticated. Internet relay chatswere first used in 1988 and were well used into the 1990s. “The first recognizable socialmedia site, Six Degrees, was created in 1997. It enabled users to upload a profile andmake friends with other users. In 1999, the first blogging sites became popular, creatinga social media sensation that’s still popular today” (Hendricks). The basis for social media is the fact that people can communicate so easily.Before social media, or even the computer, was invented, people were still able toMcCausland 2communicate some way or another. The earliest forms of communicating from oneplace to another was using written correspondence delivered by hand. In 1792, thetelegraph and this allowed messages to be delivered over a long distance. Although themessages were short, they were a revolutionary way to convey news and information,like social media today. Then the two most important discoveries in social media werediscovered in the last decade of the 1800s: the telephone and the radio. “Bothtechnologies are still in use today, although the modern versions are much moresophisticated than their predecessors. Telephone lines and radio signals enabledpeople to communicate across great distances instantaneously, something thatmankind had never experienced before” (Hendricks). Letters to telegraph, to telephoneand radio all led to the development and influence of social media.Social media also has a part in the music business. There are so many musicsharing platforms that are in social media today. “Possibly the biggest shift in music thathas come through social media has been through an increased level of interactionbetween musicians and their fans” (Evans). ITunes, Soundcloud, and Spotify are justsome examples of how the music industry has changed based on social media.Because of these music platforms, users can download and listen to artists musicwherever they are. This is great for the music business because the users of these sitescan listen to the music and share it to their friends and they share it with their friendsand it can go on for a long time, thus being a good thing for the music industry.McCausland 3Facebook is one of the largest social media platforms in the internet. Created in2004, the social network is known as the greatest way to communicate with others.Facebook was created in February of 2004 and was originally used as a chat site forHarvard students. On the site, you create an online profile of yourself and you can addpeople to your friends list and chat and share pictures, videos and posts with them.Facebook today has been a popular platform for politics and social economics. Peoplecan go onto Facebook and voice their opinions. It has taken social media to a wholenew level. Before Facebook, it was hard for people to be able to communicate so easilywith others around the world. Facebook is also used to consume content from all overthe world. Because so many people around the world have a Facebook, people are ableto share things like news and entertainment from all around the world. “Facebook madethe world smaller, and it’s the most obvious, yet arguably the most important element ofFacebook’s early legacy. Whether you’re chatting with old college friends abroad, ormessaging your roommate from down the hall, Facebook has solidified itself as animportant tool for staying in touch with those you love, as well as those you met briefly”(Wagner).Another social media site that changed the way people can communicate isTwitter. Like Facebook, Twitter is an online social media platform that can be used tohelp others connect and share all different kinds of content. With an average of 330million users, Twitter enables users to make a profile and follow people. Twitter helpsMcCausland 4you stay connected with your friends and even your favorite celebrities. Along withstaying connected, Twitter also allows you to have a voice and to share your opinion.Now with 280 characters, you can tweet about what you are doing to how you want theworld to change and it just might get noticed by someone who can do something aboutit. And that is how far social media has come. “Twitter has cemented itself as a digitalsoapbox, and a place for politicians to engage directly with people – making majorannouncements along the way. Social media – not just Twitter – is so important topolitics that ahead of his re-election, US president Barack Obama hired a specialistteam dedicated to analysing tweets and status updates across America” (Lee). Social media is now the main source of getting information. People nowadaysmost likely check their phone apps before they leave their beds in the morning. Beforepeople would go downstairs and eat their breakfast and read a newspaper to get theirdaily news. Now with social media, people can get their news immediately. And peoplecan get their news wherever they are. “The most common news people see isentertainment news: 73% of Facebook users regularly see this kind of content on thesite. Unlike Twitter, where a core function is the distribution of information as newsbreaks, Facebook is not yet a place many turn to for learning about breaking news.(Though the company may be trying to change that by tweaking its algorithm to makethe posts appearing in news feed more time)’ (Anderson et al). You can check thenews using social media by typing in a hashtag on Twitter or searching the topic onMcCausland 5Facebook and immediately you are filled in on the current events that are happening.”Half of social network site users have shared news stories, images or videos , andnearly as many (46%) have discussed a news issue or event. In addition to sharingnews on social media, a small number are also covering the news themselves, byposting photos or videos of news events” (Anderson et al). YouTube is a great form of social media that can be used to deliver news topeople all around the world. “YouTube is the next biggest social news pathway — abouthalf of Americans use the site, and a fifth of them get news there, which translates to10% of the adult population” (Anderson et al). YouTube is a social media platform thatallows creators to post videos to the cite about basically whatever they want. Thesepeople are called “YouTubers”. There are so many different types of YouTube channels,but the ones that are most viewed today are news channels. Television news channelsdo have their own YouTube channels, but with the website being so public, anyone canmake a news channel and post about current events. Another part about YouTubebeing so public is that anyone can watch a video. Since YouTube is such a popularonline site, it can be found in app form for mobile devices so you are able to watchYouTube videos wherever you are, like being able to look at current events whereveryou are.Social media has a large impact on the entertainment industry and mass mediaby the way it has reached so many people around the world. Because so many peopleMcCausland 6have multiple media accounts, those people are able to communicate and receivecontent from others around the world. “W ithout a doubt, Social media has alreadychanged and is changing the entertainment industry considerably. According to thestudy, at the moment 88% people observe social networking sites like Twitter andFacebook as a fresh type of entertainment. It has been truly said that social media is itsown form of entertainment” (Goods). The way it got so big was because of the amountof people who are using it, have used it and will be using it in the future because thesuccess of social media is so great that it won’t be going away anytime soon. An example of how big social media actually got and its effect on theentertainment industry is a personal experience that I had. In the beginning of October, Iattended a LGBTG+ event in North Jersey. The people hosting the event wereYouTubers who make videos relating to their sexuality and connecting to theiraudiences on personal levels.”Miles Mckenna, Shannon Beverage, and Rebecca Blacktake the stage in 17 cities across America to celebrate universal equality andacceptance. Fans can expect to interact with the cast during an in-depth story-time atthe show, make new friendships with other attendees, and dance to a special musicalperformance from Rebecca!” They went on this tour to share their stories and to meettheir viewers who they helped through rough times in their lives. This event happenedbecause of social media and the impact it has on mass media. These YouTubers wereable to post content related to themselves and were able to connect to hundreds ofMcCausland 7thousands of people. At the event in North Jersey about 200 people attended and I wasable to witness internet friends meeting for the first time and people coming togetherover the same topic and people being in a safe place. This connects to the impact ofsocial media on the entertainment industry because the people who created the eventwere allowing people who were similar come together.In conclusion, social media changed the game for mass media and theentertainment industry. The way it changed the game for mass media and theentertainment industry is how it is such an easy way for people to communicate andstay connected and how people can have a voice and opinion and have the opinionheard. From Facebook to Twitter there are users across the world that use the sites tocommunicate with others. Also, people use the social media to be able to getinformation on current events. With the numerous types of social media networks today,they all can be related to cross-posting, which creates an environment where users canreach people without sacrificing person-to-person communication. “We can onlyspeculate about what the future of social networking may look in the next decade oreven 100 years from now, but it seems clear that it will exist in some form for as long ashumans are alive” (Hendricks).